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Sample Projects – See the Diversity! Beiersdorf
[Consumer Products] Worked within a team from focus groups to launch. Conducted focus groups
to test new healthcare products/packaging and gain target market insights. Partnered with agency, engineers and legal counsel
to develop new competitive positioning for $20MM brand. Novartis – Alexander Kellan [Physicians] Facilitated workshops nationally to train physicians to clearly
articulate new product benefits to their peers. Gathered feedback and helped shape future sessions. Conducted training sessions
to groups of designated thought leaders. AIG [Insurance] Conducted one-on-one interviews in Mexico to determine
the feasibility of insurance to protect the assets of Americans residing abroad. Created in-depth report including recommendations
based on research findings. Project Complete [Technology] Conducted research and analysis to
understand why new software failed to meet sales goals. Created a set of recommendations that drove a shift from product development
to sales and marketing. Specifically, creating electronic relationships with targeted end users. LNC Merchant Services [Credit Card Processing] Conducted primary and secondary
research which included one-on-one phone surveys to gain insights into the customer decision process. Translated findings
into print and electronic collateral. |
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